Tivo joined Google to share analytical data with advertiser through the Google TV ads program. Tivo says they have Second by second viewing info on who's changing channels and when, who fast forwards through commercials and other key user information. The goal with all advertising is to align advertisers with viewers who would have a natural inclination to be interested in a product and this sounds like it will. "Media choices that don't have good measurement will suffer at the expense of those who do," said Todd Juenger, VP-g.m. of TiVo audience and research measurement. "We get this great data and find it extremely valuable. Among the TV outlets that are selling ad time through the Google TV Ads platform are a handful of NBC Universal-owned cablers, including MSNBC, CNBC, Syfy and Oxygen.